3 BODY PROBLEM
“NETFLIX’S $233 MILLION SCI-FI EPIC SERIES
JUST PROVED HIGH-CONCEPT TV STILL SELLS”
Collider
360 >
Orchestrated one of Netflix’s most ambitious global campaigns, partnering directly with the series creators to translate their world-building into a unified international launch. Delivered a 20+ asset global art system, three trailers, a synchronized multi-market takeover, and a Grand Clio Award–winning activation. Select highlights below.
Created a CES booth to “launch” a fictional Netflix headset. Once inside, attendees donned the device and were immersed in the first 3 Body Problem trailer as the physical space transformed around them into the world of the series.
Conceived a holographic SXSW activation that extended the series into the real world — earning the 2024 Grand Clio Award for Excellence in Digital/Out-of-Home.
Global takeover.
A synchronized, multi-market activation spanning Brazil, Poland, Australia, Italy, Canada, Japan and many others — recreating the series’ most ominous moment by projecting one message worldwide: YOU ARE BUGS.
Trailers / AV